About Us
Oversized, 100% cotton hoodies, made for everyday comfort.
Designed in the UK.
We build hoodies around one idea: oversized should still feel put together.
Street Icon started with a simple frustration: most “oversized” hoodies aren’t. Ours are cut roomy on purpose, in a heavyweight cotton that holds its shape wash after wash.
We design in the UK and keep our range tight on purpose — a small set of colourways, done properly, rather than a new drop every week. Every piece is checked for fit and stitching before it ships.
Quality you can actually feel.
Every hoodie starts with 100% cotton at a proper weight — heavy enough to hold its shape wash after wash, soft enough to wear from day one. We’d rather sell fewer hoodies that last than a lot that don’t.
No fast-fashion shortcuts. We check fit, stitching, and fabric weight on every batch before it reaches you, because an oversized fit only works when the proportions are actually right.
Our mission is to make oversized
comfort the everyday standard.
We’re a small, UK-based team building one category well rather than everything at once: oversized, 100% cotton hoodies you can wear on repeat without them losing their shape.
No overseas fast-fashion turnaround. We plan colourways carefully, order proper quantities, and hold ourselves to a standard we’d want to wear ourselves.
Meet the Founders
Jo
Production manager
Mr. V
Marketing boss
Fiorello C.
product developer
