Street Icon — Privacy Policy
Last updated: May 2026
This Privacy Policy explains how DVS Commerce Ltd, trading as Street Icon (“we”, “us”, “our”), collects, uses, and protects your personal data when you visit or make a purchase from www.streeticon.co.uk.
We are committed to protecting your privacy and complying with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
1. Who We Are
Street Icon Studio Ltd (trading as Street Icon)
Email: office@streeticon.co.uk
2. What Data We Collect
We may collect and process the following personal data:
Identity & Contact Information: Name, email address, billing and delivery address, phone number
Order Information: Products purchased, order history, payment details (processed securely via our payment provider — we do not store full card details)
Marketing Preferences: Whether you have opted in to receive marketing emails from us
Technical & Analytics Data: IP address, browser type, pages visited, time spent on site, referring URLs, and device information, collected via cookies and analytics tools
3. How We Use Your Data
We use your personal data to:
Process and fulfil your orders, including sending confirmation and shipping updates
Handle returns, refunds, and customer service enquiries
Send you marketing emails about new products, offers, and promotions — only where you have given your consent
Analyse how visitors use our website so we can improve our service
Comply with our legal and regulatory obligations
4. Legal Basis for Processing
Contract: To fulfil your order and deliver your purchases
Legitimate Interests: To improve our website and services through analytics
Consent: To send you marketing emails — you can withdraw your consent at any time
Legal Obligation: Where required by law (e.g. tax and accounting records)
5. Marketing Communications
If you have opted in, we may send you emails about our latest products, promotions, and offers. You can unsubscribe at any time by clicking the “unsubscribe” link in any of our emails, or by contacting us at office@streeticon.co.uk.
We will never share your email address with third parties for their own marketing purposes.
6. Cookies & Analytics
We use cookies and similar tracking technologies to understand how visitors interact with our website. This may include tools such as Google Analytics. These tools collect anonymised data about page views, session duration, and traffic sources.
You can control or disable cookies through your browser settings. Please note that disabling cookies may affect the functionality of our website.
7. Sharing Your Data
We do not sell your personal data. We may share your data with trusted third parties only where necessary, including:
Delivery carriers — to fulfil and ship your order
Payment processors — to securely handle your payment
Email marketing platforms — to send you communications you have consented to
Analytics providers — to help us understand website usage
All third parties are required to keep your data secure and may only use it for the specific purpose for which it was shared.
8. Data Retention
We retain your personal data for as long as necessary to fulfil the purposes outlined in this policy. Order records are typically kept for up to 7 years to comply with HMRC requirements. Marketing data is retained until you unsubscribe or ask us to delete it.
9. Your Rights
Under UK GDPR, you have the following rights:
Right to access — request a copy of the personal data we hold about you
Right to rectification — request correction of inaccurate or incomplete data
Right to erasure — request deletion of your data where there is no lawful reason to retain it
Right to restrict processing — ask us to limit how we use your data
Right to data portability — receive your data in a structured, machine-readable format
Right to object — object to processing based on legitimate interests or for direct marketing
Right to withdraw consent — withdraw your consent at any time where processing is based on consent
To exercise any of these rights, contact us at office@streeticon.co.uk. We will respond within 30 days.
10. Complaints
If you are unhappy with how we handle your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office (ICO):
Website: www.ico.org.uk
Phone: 0303 123 1113
11. Changes to This Policy
We may update this Privacy Policy from time to time. Any changes will be posted on this page with the updated date at the top.
12. Contact Us
Street Icon Studio Ltd (trading as Street Icon)
Email: office@streeticon.co.uk
Shopping Cart